Here are three things you want to know about Damon before we start. I’m Mark Stiving and today, our guest is Damon Burton.
Mark Stiving: Welcome to Impact Pricing, the podcast where we discuss pricing, value and the incredible relationship between them. We probably sounded better in real life.)ĭamon Burton: I think the importance in pricing based on value and being transparent is it builds a reputation. Please forgive any transcription or grammatical errors. So it might be a slower play, but it’s going to pay off in the end.” – Damon Burtonįull Interview Transcript (Note: This transcript was created using Temi, an AI transcription service. “My business has grown almost entirely, we haven’t spent any money on advertising, almost entirely on our reputation because once you get in with a certain level of clients and provide value, they’re going to bring you into their inner circle of other clients that you can bring value to.
So, the appeal, the sexiness of SEO is a little bit of that wild card.” – Damon Burton Or if you run into a tight quarter and you need to tighten your budget, you’re going to decrease your leads. But the advantages and disadvantages are, as we said earlier, is that one, if you want to scale paid ads, you have to pay more. It’s not that pay-per-click is bad and you can also run them parallel sometimes, like, if SEO is profitable and pay-per-click is profitable, then run above that.
“I think the importance in pricing based on value and being transparent is it builds a reputation.”Ġ4:35 – His career background and how he got started into his SEO business at the momentĠ7:06 – How are milestones and deliverables set in an SEO business where traffic to a website is concernedĠ8:56 – The primary considerations to look into how to go about pricing in his nicheġ1:09 – Setting prices with customer’s value in mindġ3:07 – Getting into the perspective of the service his company offersġ6:09 – In what market segment does SEO product work bestġ7:20 – Why is SEO better than pay-per-click, generally speakingġ9:53 – Consequences of building SEO on a generic termĢ1:24 – His valuable piece of pricing advice How SEO creates more organic sales than paid ads.Important considerations to take into account for SEO building and his unique pricing strategy that truly adds value.Learn an insight on what goes into an SEO service that SEO National offers.Podcast: Play in new window | Download Why you have to check out today’s podcast:
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